Project Pharma 1 constitutes one of the 6 designs that were proposed for the renovation of a pharmacy in Athens.
The main concept in pharmacy renovations is the feeling of intimacy and warmth that they inspire in the patient/ visitor. The use of materials like stone, wood and cloth curtains aim to make the patient feel intimacy, warmth and trust and improve upon his contact with the pharmacist.
Incomplete contrast with the contemporary aesthetics in pharmacy renovations, project Pharma 1 brings to mind a living room rather than a commercial space. It was designed aiming at the pharmacy target group (mainly women of middle age or older) and focusing on their needs for effective and substantial communication.